Abstract:
We integrate a well-established measure of price elasticity into the asset demand system to examine whether investors value sustainability and environmental, social, and governance (ESG) factors. Our study focuses on U.S. mutual funds from 2010 to 2023, ranking them based on MSCI ESG ratings. On average, higher-rated ESG mutual funds charge higher fees, prompting the critical question: Do these funds deliver on what their ESG labels imply? Our findings show that on average high-rated ESG mutual funds show lower elasticity toward high ESG stocks and are more price sensitive toward low-rated ESG stocks. We also show that high-rated ESG mutual funds tilt their portfolio toward greener stocks, and with one standard deviation increase in environmental score, they increase their holdings by about 3.56%. As expected, Low-rated ESG mutual funds prefer browner stocks with the coefficient of -14.29%.
Keywords: ESG Investing, Demand System Asset Pricing, Price Elasticity of Demand, Cross-Sectional Regression.